The MarTech Walk

The MarTech Walk

Practical guides on Adobe Experience Cloud, data collection, and the tools that make modern marketing work.

Agents of Change: How AI is Reshaping MarTech Workflows
AI in MarTech

Agents of Change: How AI is Reshaping MarTech Workflows

How to think about AI agents not as replacements, but as amplifiers that make your daily work smarter, faster, and more reliable.

AIMarTechAdobe
All things Data Collection with Adobe Experience Platform
Data Collection

All things Data Collection with Adobe Experience Platform

A comprehensive guide to all data collection options within Adobe Experience Platform — Web SDK, Mobile SDK, APIs, and source connectors.

Adobe Experience PlatformData CollectionWeb SDK
A Visual Guide to Data Landing Zone - AEP Data Source
AEP

A Visual Guide to Data Landing Zone - AEP Data Source

A visual, beginner-friendly guide to AEP Data Landing Zone — what it is, how it works, and how to configure it as an AEP data source.

Adobe Experience PlatformData Landing ZoneData Ingestion
Top 5 Must Watch Adobe Analytics Sessions: Quick Summary
Adobe Summit

Top 5 Must Watch Adobe Analytics Sessions: Quick Summary

Quick summaries of the top 5 Adobe Analytics sessions from Adobe Summit — covering Workspace, CJA, and the future of Adobe Analytics.

Adobe AnalyticsAdobe SummitCJA
Your guide to Must Watch Adobe Summit 2023 Sessions
Adobe Summit

Your guide to Must Watch Adobe Summit 2023 Sessions

A curated guide to the most important Adobe Summit 2023 sessions covering Analytics, AEP, Real-Time CDP, and Customer Journey Analytics.

Adobe SummitAdobe AnalyticsAdobe Experience Platform
Measuring Digital Influence on in-store activity
AEP

Measuring Digital Influence on in-store activity

How to use Adobe RTCDP and Customer Journey Analytics to measure the impact of digital touchpoints on physical in-store customer activity.

Adobe RTCDPAdobe CJACDP Use Case