My Experience spans over 15 + years of working across BUSINESS and TECHNICAL aspects of Digital Analytics, and majority of it working exclusively on Adobe Experience cloud & Adobe Experience Platform products. I help business Design, Capture, Manage and analyse digital interaction data to deliver holistic view of customers to enable continuous innovation, improvement and optimisation of business outcomes. In addition i enjoy creating microservices and products for BAU & Operational teams around Adobe Experience cloud & Experience Platform products
Certification & Recognition
- Adobe Certified Expert – Adobe Real-Time CDP
- Adobe Experience Platform Technical Foundations
- Adobe Real-Time CDP Technical Practitioner
- Adobe Qualified: Adobe Analytics Data Analyst
- Adobe Analytics Champion 2022
- Adobe Experience Platform Community Member of year 2022
- Adobe Experience Platform Community Advisor – Adobe Community
What I do
Data Architect – Marketing Technology
- Design, Document, Technical Implementation, Testing & Enablement of
- Event driven data layer (EDDL)
- Adobe Launch/Tags
- Adobe Analytics (Legacy & Web SDK)
- Adobe Target
- Adobe Audience Manager
- Adobe Event Forwarding
- Adobe App Builder (Headless & Headful Apps)
- Design, Document & Implement
- Marketing Tags
- Marketing Tools
- Consent Management Tools
- Personalisation & Testing Tools
Data Architect – Adobe AEP (CDP) & CJA
- Design, document and Implement Adobe Realtime CDP & Customer Journey Analytics, Expertise include
- Work with stakeholders to document business requirements & translate them to user stories
- Data Model design
- Data Ingestion design & planning
- Data sources configuration
- Data destination configuration
- Customer Journey Analytics Setup & Configuration
- Customer Journey Analytics Reporting & Dashboards
Data Products & Automations
- Build data products for Business and technical audience
- Automations for data ingestion (cdp)
- Automations for tags & pixel testing
- Automations for Data monitoring
What I’ve done
Accent Group Limited (2019 – 2023)
As a Hands-on Marketing Technology Architect, my role involved leading implementation of Adobe Launch, Adobe Analytics & Adobe Target to begin with, followed by working on Adobe Experience platform – Real-Time CDP for audience segmentation and data activation across various marketing destinations
- Ensure digital and data analytics programs are envisioned, designed, developed, and implemented across the enterprise to meet business needs
- Design, Implement and support Digital Analytics, Marketing Tech & Customer Data Platform products across organisation
- Lead Implementation of Customer Journey Analytics Platform to operationalise and facilitate reporting & data insights.
- Oversee and work towards product adoption, training and enablement.
Westpac Banking Corporation (2012 – 2019)
Collaborate with Westpac brand marketing and marketing operations to understand business needs and to prioritise solutions that meet the company’s goals and business objectives.
- Work to gather and understand business requirements which translate into customized technical specifications for platform capabilities enhancements.
- Work with other marketing service teams to understand specifications around data and ensure data is available for all solutions.
- Building and fostering relationships with many stakeholders (IT, Operations, Security, and partner agencies) to ensure success of programs.
- Lead the ongoing development and implementation of marketing business platform capabilities (Adobe DTM, Launch, Adobe Audience Manager, Adobe Analytics, Adobe Target) that support the business.
- Instrument business solutions integrating multiple products and data sources with consideration to business needs, use cases, strategy and multi brand marketing goals.
- Work with technical leads to design solutions that optimally utilize Adobe tools across various web and mobile properties.
- Continuously review key aspects of multi-solution design, build and deploy processes to ensure “operational excellence”.
- Serve as an expert in the use of Adobe marketing cloud products and the methods by which they can be used to effectively optimize digital business.
Other (2006 – 2012)
Summary of experience of roles from 2006 to 2012 at various organisation. ( AOL, GE Money, IBM & Tata Consultancy Services)
- Pre sales consultant – Digital Analytics
- Data Analyst – Reporting, Dashboards & Insights
- Data Analytics Consultant – Implementation & Testing
What i want to do next
Apply my skills to accelerate data value, work on challenging projects which help me learn and develop my core skill set. I have keen interest to create data products and microservices around digital analytics and customer data platform practice!