Hello! I’m Anil

Professional Summary

My Experience spans over 15 + years of working across BUSINESS and TECHNICAL aspects of Digital Analytics, and majority of it working exclusively on Adobe Experience cloud & Adobe Experience Platform products.

I help business Design, Capture, Manage and analyse digital interaction data to deliver holistic view of customers to enable continuous innovation, improvement and optimisation of business outcomes.

In addition i enjoy creating microservices and products for BAU & Operational teams around Adobe Experience cloud & Experience Platform products

Certification & Recognition

What I do

Data Architect – Marketing Technology

Data Architect – Adobe AEP (CDP) & CJA

Data Products & Automations

What I’ve done

Accent Group Limited (2019 – 2023)

As a Hands-on Marketing Technology Architect, my role involved leading implementation of Adobe Launch, Adobe Analytics & Adobe Target to begin with, followed by working on Adobe Experience platform – Real-Time CDP for audience segmentation and data activation across various marketing destinations


Westpac Banking Corporation (2012 – 2019)

Collaborate with Westpac brand marketing and marketing operations to understand business needs and to prioritise solutions that meet the company’s goals and business objectives. 


Other (2006 – 2012)

Summary of experience of roles from 2006 to 2012 at various organisation. ( AOL, GE Money, IBM & Tata Consultancy Services)

What i want to do next

Apply my skills to accelerate data value, work on challenging projects which help me learn and develop my core skill set. I have keen interest to create data products and microservices around digital analytics and customer data platform practice!