Start Here: Your Guide to The MarTech Walk

Welcome to The MarTech Walk — where we get our hands dirty with marketing technology. This page will help you navigate to exactly what you need based on your current goals.

#What Brings You Here?

#"I'm implementing Adobe Experience Platform"

Start with these foundational guides to understand AEP's data collection capabilities:

1. Data Collection with Adobe Experience Platform — The complete overview of how data flows through AEP
2. AEP Data Collection Capabilities and Technologies — Deep dive into the technical components
3. Beginner's Guide to Data Landing Zone & AEP Data Sources — How to get your data into AEP

#"I need to set up conversion tracking"

Real implementation guides for connecting Adobe tools to advertising platforms:

• How to Setup TikTok Conversion API with Adobe Launch & Event Forwarding — Step-by-step TikTok CAPI implementation
• Setup Facebook CAPI with Adobe Launch and Event Forwarding — Complete Facebook Conversions API guide

#"I'm exploring Adobe's developer tools"

Build custom solutions on Adobe's platform:

• Adobe Project Firefly: What and Why — Introduction to Adobe's serverless framework
• Project Firefly Technical Overview — Architecture and capabilities
• Create Project and Bootstrap App — Hands-on getting started
• Debug, Deploy, and Publish App — Taking your app to production

#Strategic Frameworks

Understanding the bigger picture of modern marketing technology:

• Connected Experience Framework with Adobe RT-CDP — Building unified customer experiences
• Data Products for Adobe Experience Cloud Users — Treating your data as a product
• Measuring Digital Influence on In-Store Activity — Connecting online and offline attribution

#Learning Resources

#Adobe Summit Session Guides

Cut through the noise and focus on what matters:

• Top 5 Must-Watch Adobe Analytics Sessions — Curated list for analytics practitioners
• Guide to Must-Watch Adobe Summit Sessions 2023 — The sessions that actually deliver value

#Quick Reference

• Adobe Analysis Workspace Cheat Sheet — Keep this handy while building reports

#Suggested Learning Paths

#Path 1: Adobe Experience Platform Fundamentals

For those new to AEP or planning an implementation

1. Start with AEP Data Collection Capabilities
2. Then read Data Collection with Adobe Experience Platform
3. Implement with Beginner's Guide to Data Landing Zone

#Path 2: Advanced Integrations

For connecting Adobe tools to external platforms

1. Begin with Facebook CAPI Setup
2. Expand to TikTok Conversion API
3. Build custom solutions with Project Firefly

#Path 3: Strategic Implementation

For architects and strategic thinkers

1. Understand Connected Experience Framework
2. Apply Data Products thinking
3. Measure impact with Digital to In-Store Attribution

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