What is a data product?
A data product is an application or tool that uses data to help businesses improve their decisions and processes. Read more here
Adobe Data Products
MicroServices, Applications, Automation, and or systems built around Adobe experience cloud product that help business or technical teams, built to fullfill specific need/task and free up economic resources.
This page is a repository of ideas and in some cases with detailed showcase.
Data Layer
Tasks, items around data layer built for analytics and marketing vendors
Implementation & Set up
- Data Layer Design – Documentation
- Data Layer Generator
Testing & Data Validation
- Data Layer Automated Testing
- Data Layer Audit
- Data Layer Alerts
Marketing Pixels – Client Side
Set up, Configuration, Testing of Marketing Pixel and Marketing Tools within website
Implementation & Set up
- Marketing Pixels Tracker
- Marketing Pixel Status
Testing & Data Validation
- Marketing Pixels Testing
- Marketing Tool Tag Testing
- Marketing Pixels Alerts & Anomalies
Marketing Pixels – Server Side
Set up, Configuration, Testing of Marketing Pixel on server side (Adobe Event Forwarding)
Implementation & Set up
- Marketing Pixels Tracker
- Marketing Pixel Status
Testing & Data Validation
- Marketing Pixels Testing
- Marketing Tool Tag Testing
- Marketing Pixels Alerts & Anomalies
Adobe Launch
Activities around Adobe Launch (Tag Management Solution) which could be automated, reported
Integration & Set up
- Adobe Launch Audit
- Adobe Launch set up automation
Testing & Validation
- Adobe Launch tags testing
- Adobe Launch Rules & Data elements testing
Adobe Analytics
Adobe Analytics data ingestion, testing, BAU operations and maintenance activities which would qualify for automation or data products
Data Integration & Set up
- Data Integration
- Daa Exports
- Bulk Data Insertion
Testing & Data Validation
- Data Layer Testing
- Analytics Tag Testing
- Report Validation
BAU / Operations
- Bulk data insertion
- Manage & Create Projects
- Segmentation: Bulk Updates & Management
- Manage Components and Tags
- Manage Annotations
- Saint Classification
- Customer Attributes
- Realtime Dashboard
- Custom Dashboard (Online + Offline data)
- Custom Alerts & Notification
- Data Repair API
- Debug Data Errors
- Solution Design Reference
- Dimensions & Metrics Library
- Campaign Tracking Code Generator
Maintenance & Ongoing Updates
- Pre Release Testing
- Custom alerts set up
Export Data – Third party vendor & Systems
- Live Stream Integration with Internal systems
- Data Exports to Cloud Storage
Tool Enablement & Training
- Training Modules & Videos
- Training Content
- Documentation & Specifications
Adobe Target
Activities within Adobe target which could be automated, tested using custom tools
Integration & Set up
- CRM Data Integration with adobe profile
- Customer Attributes
Campaign Offers
- Auto update Target Offers
- Auto update profile
Testing & Data Validation
- Pre launch campaign testing
- Data Validation – Campaign Reporting
Enablement & Training
- Adobe Target – Naming Conventions
- Adobe Target Essentials Training
- Adobe Target Training Videos
Adobe Experience Platform
Adobe Experience platform set up, testing and data validation
Integration & Set up
- Automate Data Ingestion from external systems
- Set up Alerts to monitor data flow
Testing & Data Validation
- Testing Data Ingestion
- Test Data Tranformation (Data Prep)
- Data Validation CJA
- Data Validation Profile
- Data Validation Segments
BAU / Operations
- Data Flow Monitoring
Maintenance & Ongoing Updates
- Pre Release Testing
Export Data
- Export data from AEP to Internal/External systems
Tool Enablement & Training
- Training Modules & Videos
- Training Content
- Documentation & Specifications
Reports, Dashboard & Data Insights
Custom reports & Dashboards around third party data with Adobe Experience Cloud Products
Custom Dashboard/Report
- Custom Dashboard
Custom Data Visualisation
- Custom Visualisation using third party library/data