A curated list of Customer data platform use cases and it's application using Adobe Experience Cloud & Adobe Experience Platform Products
CDP Use cases Category
Connected Customer Experience Framework
Omni channel Marketing & Communication
- Send Communication to gather feedback/NPS for purchases made offline
- Share feedback/NPS data collected to customer experience team/platforms
- Create Audience of Low NPS customers to be used in suppression lists(minimise contact fatigue and churn)
- Offer vouchers/coupons to low NPS/bad survey respondents.
- Offer vouchers/discounts to online customers with checkout errors