Customer Data Platform Use Cases

A curated list of Customer data platform use cases and it's application using Adobe Experience Cloud & Adobe Experience Platform Products

Connected Customer Experience Framework

Omni channel Marketing & Communication

  • Send Communication to gather feedback/NPS for purchases made offline
  • Share feedback/NPS data collected to customer experience team/platforms
  • Create Audience of Low NPS customers to be used in suppression lists(minimise contact fatigue and churn)
  • Offer vouchers/coupons to low NPS/bad survey respondents.
  • Offer vouchers/discounts to online customers with checkout errors

Web & App Personalisation

Marketing Automation

Data Integration & Management

Data Insights & Audience Management

Retargeting & Look alike Modelling

Predictive Personalisation

Readiness for ML/AI