Measuring Digital Influence on in-store activity
This CDP use-case talks about measuring influence of digital marketing channels on inStore activity and transactions
CDP Use Case: Connected Experience Framework using Adobe RT-CDP
A framework is to create a unified profile of customers for Enhanced personalisation and enable customer experience team to have tailored conversation.
How To Setup TikTok Conversion API with Adobe Launch & Adobe Event Forwarding
In this series of post we will look at using Adobe Event Forwarding for server side conversion tracking,In this guide, I will walk you...
How To Setup Facebook Conversion API with Adobe Launch & Adobe Event Forwarding
In this series of post we will look at using Adobe Event Forwarding for server side conversion tracking, In this guide, I will walk...
Adobe Experience Platform Web SDK: Introduction
Adobe experience platform (aep) Web SDK is the all new custom built client-side JavaScript library that helps establish connection with various services of Adobe...