Your guide to Must Watch Adobe Summit 2023 Sessions

Adobe Summit 2023 has just concluded, and what a week it was! With over 200 sessions covering a wide range of topics, it can be overwhelming to decide which ones to watch.

If you are someone like me who could not make it to the Adobe summit this year or missed sessions during the summit, this post might help.

These sessions cover a diverse range of topics, from digital experience to customer journey analytics, and have been categorized to help you choose relevant topics. The sessions are mostly driven by Adobe and do not include customer showcases (with some exceptions) or vendor presentations. I hope to cover them in a different post.

The categories are limited to Adobe Experience Cloud Products, Adobe Experience Platform, Adobe Customer Journey Analytics, and Adobe Journey Optimizer.

Adobe Analytics

Adobe Summit 2023 sessions focussed on Adobe Analytics Tips, Insights and Dashboards for beginners to Advanced users

• Inspire Action: Experiment Results in Analysis Workspace 
• Intro to CJA from the Lens of an Adobe Analytics Veteran
• Flex Your Data Muscles: Rewrite History on the Fly!
• Skill Exchange: Empower Your Team with Data Democratization
• Analytics Dashboards: 1,000 Insights in Your Pocket
• 2023 Adobe Analytics Rockstars: Top Tips and Tricks
• Analytics Madness: Tips & Tricks for Making the Final Four
• Skill Exchange: Backstage Pass with the Analytics Rockstars

Adobe Launch (Tags) / Data Collection

Sessions focussed on Adobe Tags (a.k.a Launch) tips, getting started and migration from traditional to the all new Web SDK data collection techniques

• Tips, Tricks & Use Cases for Data Collection and Activation
• Migrate to Web SDK for Modern Data Collection
• 10 Tips to Get Started with Edge Data Collection
• Event Forwarding: Send Your Event Data Anywhere in Real Time

Adobe Target

Sessions focussed on Adobe Target tips, connection to Adobe Experience Platform and other connected use cases across other Adobe tools

• AI Personalization for Every Customer
• Creating the Connection with Adobe Target
• Inspire Action: Experiment Results in Analysis Workspace
• Driving Record ROI in Mobile & Authenticated Personalization

Adobe Customer Journey Analytics

Sessions focussed on Adobe Customer Journey Analytics covering tips, intermediate and advanced use cases.

• Smarter Analytics: Extend CJA with Advanced Data Models
• Blazing a Path: Connecting Insights and Activation with CJA
• A Party of 3: Insights for Analysts, Marketers & Product Teams
• Mapping Out the Entire Customer Journey with CJA
• 1 Star Journey: CJA Tips & Tricks to Boldly Grow Your Business
• The Future of Digital Advertising in Adobe Experience Platform

Adobe Experience Platform

Sessions focussed on Adobe Experience Platform CDP covering tips, intermediate and advanced use cases.

• How to Make the Most of Adobe Real-Time CDP
• Privacy & Governance 102: Responsible Data Management Across Channels
• Designing Platform Foundations for Omnichannel Experiences
• All Things Audience with Adobe Experience Platform
• Delivering a Tailored Digital Experience in Real Time
• Distill Customer Data: Getting to Meaningful Signals Faster
• How to Leverage AI Across Adobe Experience Platform

Adobe Journey Optimizer

Sessions focussed on Adobe Customer Journey Analytics covering journey management, personalised CX and other advanced AI use-cases

• Eight Essentials for a Customer Journey Management Practice
• Get the Edge with Personalized Insights and Engagement
• Use Automation to Deliver Personalized Customer Experiences
• The Paradox of Consumer Personalization
• Powering Personalized Customer Experiences with AI

What’s next?

Stay tuned for quick summary of top sessions, coming right after this!

The Adobe Summit sessions provided a wealth of valuable insights, and we hope you found this guide helpful in navigating through them. Best of luck on your continued learning journey!